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Project: New Era
Client: Genentech (Brand Identity)
Writer: Paul Gilbert

Project Goal: Create name and tagline for new internal software system. The name must generate interest and an emotional buy-in from all departments and is meant to convey the spirit of a new movement, a new era of integration: people, science, technology, business, passion and soul.

Names/Tag

Collabor8
Come Together

EZYR
The Freedom to Work Better

Gener8
Human Growth Never Stops

nABLE
Doing Better at Doing Business

Fuzion
The DNA of Collaboration

Eureka
Taking the Suck out of Success*

(*not on brand, but it got a good laugh)
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