Writing Samples
Project: New Era
Client: Genentech (Brand Identity)
Writer: Paul Gilbert
Project Goal: Create name and tagline for new internal software system. The name must generate interest and an emotional buy-in from all departments and is meant to convey the spirit of a new movement, a new era of integration: people, science, technology, business, passion and soul.
Names/Tag
Collabor8Come Together
EZYR
The Freedom to Work Better
Gener8
Human Growth Never Stops
nABLE
Doing Better at Doing Business
Fuzion
The DNA of Collaboration
Eureka
Taking the Suck out of Success*